The business of tennis, like many sports, faces various challenges and opportunities that can influence its future. Here are some key points to consider based on the context of the U.S.T.A. chief Lew Sherr’s interview:

Record Attendance at the U.S. Open: The increasing attendance at major tournaments like the U.S. Open indicates a growing interest in tennis. This can lead to higher revenues from ticket sales, sponsorships, and merchandise. Maintaining this momentum is crucial for the sport’s financial health.

New Tennis League Prospects: The idea of establishing a new tennis league could attract new talent and audiences. It may also provide players with more opportunities to compete and earn a living. However, the success of such a league would depend on its structure, funding, and ability to differentiate itself from existing competitions.

Competition with Pickleball: The rise of pickleball presents both a challenge and an opportunity for tennis. While it competes for court space and player interest, it also highlights a growing trend in racquet sports. Tennis organizations may need to adapt by promoting the unique aspects of tennis and finding ways to coexist with pickleball.

Marketing and Engagement: Engaging younger audiences through innovative marketing strategies and leveraging social media can help sustain interest in tennis. Collaborations with popular athletes and influencers could also enhance the sport’s visibility.

Investment in Facilities and Programs: Investing in tennis facilities and grassroots programs can help nurture future talent and increase participation. Accessibility and inclusivity are key factors in expanding the sport’s reach.

In summary, while the business of tennis faces challenges, there are also significant opportunities for growth and innovation. Strategic decisions regarding league structures, marketing, and community engagement will be essential in shaping the future of the sport.